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Research papers

Should Latin America fall in love with shopper mobile research?

The idea of the 'Digital Era' is dead. People are not becoming more connected- they were simply never disconnected. Mobile usage is at unprecedented levels in countries around the world, with mobile usage in some emerging markets surpassing usage in...

Catalogue: Latin America 2012: Uncovering Opportunities
Authors: Fabio Martins, Armando Mora
Company: Ipsos MRBI
May 3, 2012
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Citation

Martins and Mora (2012a, May 03). Should Latin America fall in love with shopper mobile research?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/should-latin-america-fall-in-love-with-shopper-mobile-research-


Research papers

Creating value

This case study identifies issues for global marketers to consider in addressing emerging markets like Indonesia, particularly relevant for categories where, while most intend to acquire, few see the need to act immediately. Intel spotted an...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Authors: Radhecka Roy, Sunita Venkataraman
Company: Ipsos MRBI
April 17, 2012
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Citation

Roy and Venkataraman (2012a, April 17). Creating value. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/creating-value


Research papers

Optimising advertising ROI

Given the current economic times, marketers are looking to optimise every dollar invested in supporting brands and maximise any competitive advantage they can. This presentation reviews the basic principles of TV advertising response implied by the...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Author: Keith Spencer
Company: Ipsos MRBI
April 17, 2012
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Citation

Spencer, K. (2012a, April 17). Optimising advertising ROI. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/optimising-advertising-roi


Research papers

The place for mobile research?

Researchers are trained to take 'pre' and 'post' measurements. Mobile apps now enable us to measure 'the moment' as well. During the British Royal Wedding, respondents shared these moments with Ipsos and Sky News. This paper describes how traditional...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Authors: Sean Conry, Simon Atkinson
Companies: Ipsos MRBI, Forsta
October 26, 2011
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Citation

Conry and Atkinson (2011a, October 26). The place for mobile research?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-place-for-mobile-research-


Research papers

Developing second generation mobile research techniques

A unique mobile research platform that creates flexible and engaging research applications via a toolkit of real-time question and feedback tools is introduced in this presentation. The ultimate mobile research objective is to develop a method that...

Catalogue: Congress 2011: Impact
Authors: A. J. Johnson, Rolfe Swinton
Company: Ipsos MRBI
September 18, 2011
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Citation

Johnson and Swinton (2011a, September 18). Developing second generation mobile research techniques. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/developing-second-generation-mobile-research-techniques


Research papers

Measuring and managing reputation

A novel approach to leveraging reputation tracking data in business decision making to improve a leading direct selling company's global reputation is reviewed in this presentation. It documents how reputation drivers were isolated, tracked and...

Catalogue: Congress 2011: Impact
Authors: Scott Miller, Yogesh Chavda
Company: Ipsos MRBI
September 18, 2011
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Citation

Miller and Chavda (2011a, September 18). Measuring and managing reputation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/measuring-and-managing-reputation


Research papers

The future of forecasting is here

At the 2002 ESOMAR Congress, a paper entitled The Future of Simulated Test Markets (by Joseph Willke, ACNielsen BASES) made predictions about what life would be like in 2010 and the implications for STM models. 2010 is here, and it is the perfect...

Catalogue: Congress 2010: The Changing Face Of Market Research
Author: Lee Markowitz
Company: Ipsos MRBI
September 15, 2010
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Citation

Markowitz, L. (2010a, September 15). The future of forecasting is here. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-future-of-forecasting-is-here


Research papers

Stripping the wall paper

Many organisations have big questions that are not tackled head on as they seem to be beyond the reach of research. This presentation will illustrate how new technology, combined with partnership working and big picture thinking, can be employed to...

Catalogue: Qualitative 2009: The Evolving Human
Authors: Barry Boyle, Helen Bywater, Alex Baverstock, Phil Halliwell
Company: Ipsos MRBI
November 19, 2009
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Citation

Boyle, Bywater, Baverstock and Halliwell (2009a, November 19). Stripping the wall paper. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/stripping-the-wall-paper


Research papers

Shopping missions

This paper will debate firstly which dimensions could be added to shopping missions and secondly, if these dimensions add to the basic principle of missions: can we explain future behaviour more effectively? secondly this paper will focus on the...

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper
Authors: Fabio Martins, David Baxter, Rebecca Gill
Company: Ipsos MRBI
June 15, 2009
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Citation

Martins, Baxter and Gill (2009a, June 15). Shopping missions. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/shopping-missions